Client: 
Em Siostra

Year:
2024

Services:
Identity, Website, Physical Collateral

Project Overview:
Patrycja Huczek approached us in early 2024 with visions of creating an identity for her upcoming female fashion line, centred at the intersection of her multicultural heritage and the bond of sisterhood. We worked closely with her to understand how best to approach a modern contemporary designer brand while honouring these deep roots and personal connections. We identified the necessity for the brand to feel close to its consumer sisters and to avoid the pitfalls of large fashion houses that feel inherently disconnected from youthful consumers. We crafted a design language that tastefully acts as a frame for Em Siostra's garments and personality while giving a sense of distinguished credibility and breadth we sought to be essential for a brand of quality and consideration.

This project is yet to be officially released, we will update you when more information is available.