Client: 
Golden Fleece Hotel

Year:
2023—2024

Services:
Identity, Website, Physical Collateral, Mural Painting, Art Direction

Description:
Welcommé Group contacted us to rebrand their venue Golden Fleece Hotel in late 2023, citing a disconnection between their venue's personality and their then-current punk-inspired brand package. Drawing inspiration from the venue's neo-Santorinian curvilinear forms, its famous yukka and cacti-lined rooftop and its Greek DNA, we set out to align all features of the business and provide a package that at long last felt succinct and complete. The result is an identity that feels balanced and true to the venue, its colourful people, its Greek heritage and its mission to provide a distinct brand of thematic hospitality experiential escapism.