Client:
Republic Economica

Year:
2024

Services:
Identity, Website, Physical Collateral, Mural Painting, Art Direction

Project Overview:
Once Cafe Republic, a longstanding hospitality staple of South Yarra for many decades before it's owners Welcommé Group contacted us, with a seismic rebrand being their focus. In response to tighter consumer spending, Welcommé Group decided to burn Cafe Republic to the ground, and in it's place allow Republic Economica to rise from it's ashes, like an emboldened pheonix for the people. It's mission, become South Yarra's reccession saviour. We crafted a brand built to not take itself too seriously to be deployed by it's devout disciples of good times. Originally intended to be temporary and conducted on short notice, Republic Economia isn't going anywhere, regardless of market conditions.